01.13.06

marketing virtual services

Posted in Resources at 12:29 am by Paloma Cruz

I found this neat little list of 10 Tips for Marketing Virtual Reference Services on the SSDesign.com site:

1. Treat your online services like a branch library.
2. Have a communications plan.
3. Don’t forget your most important audience.
4. Remember you’re only new once.
5. Focus on what’s unique.
6. Have a clear and consistent message.
7. Harness the power of word-of-mouth marketing.
8. Track positive feedback.
9. Work the Web.
10. Evaluate.

You can download a printable copy (marketing_vps.pdf — 104KB) of the ten tips (Acrobat format) for your use.

Permalink